- Data printing service
- Variable printing
- Cloud-based data processing
- Business forms
- Web to Print solutions
Combining variable printing with communication, we can create 120 million versions of output that are each special and unique.
Variable printing is the ultimate ally for one to one marketing.
Tell us your challenges.
Every customer is faced with different challenges, from the right approach for distributing information, to strategies for increasing sales. For that reason, our staff first listens closely to our customers.
We never force preset proposals on our customers.
We stand in the customer’s shoes and give an accurate professional opinion. Together, we find and develop the best possible solution. At Kawase, we will continue to be our customers’ best consultant.
Not only do personal data and texts vary, but pictures and illustrations, color graphs and charts vary as much as there are numbers of people. The more you break down your target segments in detail, the more it becomes possible to send accurate and heartfelt messages.
■The variable printing process
We print just when you want, in the form you want, in the amount you want. That level of flexibility is the principal merit of on-demand printing. We overcome the numerous challenges faced by our customers, such as the need for speed, the need to reduce cost, and the need to maintain quality.
■Variable data and color printing
We create strategic tools to increase DM response rate and cost-effectiveness. We create on-demand printed materials in full-color, edited with variable data. We do not simply do variable printing. Rather, we use variable printing to assist our customers in their promotions.
- Multi product/small volume is our specialty ☞ provided at the optimum cost.
- Just the required number ☞ beautifully and speedily.
- Eliminating inventory with data storage☞ contributes to cost reduction by eliminating waste.
In on-demand printing, data is output directly by the printer. This eliminates the process of plate making required in offset printing. Because plates are not required, it is possible to print just the necessary number of sheets while keeping prices down even at small volume.
Our personalized pamphlets are customized 100%, including the design and content, for each customer. We can produce one to one pamphlets, perfect for counseling-based contract products, using batch processing.
Even when contract details or products vary, we can print and ship on the day without keeping inventory.
■Campaign DM for each branch
Campaign notification content can be substituted based on segmentation using customer addresses and purchase records. The nearest branch can be pointed out and communicated on a map.
■Report of individual capital management results
Customer management details can be shown as a full-color pie chart. Changes can be displayed visually as line charts, bar graphs or radar charts.
■Periodical newsletters with amenities
Name, member ID, and the designed discount price for the coupon can be substituted for each customer segment during printing. We exercise our best abilities in periodical DM services for your members.
■DM with incentive coupons
Coupon benefit details and discount amount can be substituted while printing based on customer purchase amount and frequency of use. This is the ideal DM solution for strategies to reach as many of your highest priority customers as possible.
■Notification DM for each customer need
The content of shared notifications that were sent to all customers can be custom edited from the standpoint of customer relationships over time. This allows the sending of periodical DM.
■Account statements including segment information
The promotional content displayed is substituted during printing based on customer usage history and demographic information. It is possible to substitute coupon content at will based on purchase history.
■A mail-order catalog for each customer preference
We can compile catalogs that show only products that will attract the customer’s interest, because products are segmented based on customer preference data. This is the optimal customized solution for periodical mail-order DM for members.
■Counseling forms with customer data
The most recommended product and approach is selected and compiled automatically based on data tailored for each customer, and printed in full-color. We can create counseling forms that handle one to one marketing.
■Visitation cards with staff portraits
We can create visitation and greeting cards for each sales staff member, substituting their name, contact information, portrait photograph, or campaign information.
■DM customized for each store
Even for national chain stores, listed information and images can be combined using specified conditions for each store, and edited through batch processing. The customer’s name can also be printed simultaneously, all in one pass.
■Real estate informational DM
We can compile just the properties that the customer is looking for, such as area, floor space, room layout, and price range. You can send this as periodical DM featuring the latest news.
■Personal workbooks for each rank
We can create personalized workbooks with specific exercises extracted from an exercise library for each student. This can achieve increased ability efficiently by focusing learning on difficult subjects for that student.
■Registration starter kits
Variable data for each registrant, such as IP number, password, contract details, options, conditions, and setup procedures, can be matched to the appropriate template and printed on demand.
Golf courses, sports clubs
■Golf courses, sports clubs
Facility/course-specific invitational DM